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JOB TITLE: GROWTH MARKETING MANAGER

LOCATION: Concord, Ontario

POSITION: Full Time

DATE POSTED: April 1, 2020

JOB DESCRIPTION

We are looking for a passionate Growth Marketing Manager to join the team to help us accelerate the expansion and market penetration of our Tech Solutions.

What you will do?

  • Execute digital marketing initiatives to drive awareness and acquisition of new customers using various social media channels (Instagram, Facebook, Google, TikTok, etc), SEO, paid channels, marketing automation tools, data science, and others.
     

  • Coordinate growth efforts by working with varied internal and external stakeholders and ensuring projects stay on time and on budget.
     

  • Collaborate and Work alongside with Tech Product Team and Brand Marketing to develop sales enablement and supporting marketing materials
     

  • Work with design and brand to execute top-notch creative, landing pages that constantly improve lead acquisition and conversion for our partnerships
     

  • Responsible for developing growth strategy and KPIs around enhancing conversion, lead traffic, user retention, focus on the target audience, and channel mix
     

  • Measure marketing initiatives against metrics to quantify campaign success and identify improvement areas, bringing a deep understanding of growth & optimization best practices such as A/B testing.

  • Drive revenue, achieve targeted ROI, and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets.   

 

  • Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) by country and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.

 

  • Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.

 

  • Work with affiliate networks to recruit new affiliates and negotiate commissions, build relationships and increase engagement with existing affiliates   

 

  • Plan email-marketing calendar and executions. Manage the execution of these campaigns. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.

 

  • Create aligned consumer communications across all channels and to ensure both strong commercial and consistent brand messages.

 

  • Site optimization: Define content to drive Search Engine Optimization

 

  • Deliver clear, concise, and reliable reporting on all activities to key stakeholders
     

 

Qualifications

 

  • Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 3-5 years in eCommerce or App-based marketing, either on an agency or client-side
     

  • 3+ years of experience in a performance-based marketing   
     

  • Detailed understanding/knowledge of Natural Search (required), Paid Search (required), promotions, Affiliate programs, and Re-targeting advertising
     

  • Experience in fields of Growth/Performance Marketing, affiliate marketing and/or acquisition campaign management
     

  • Experience in developing and executing Re-targeting ads to acquire customers
     

  • Strong understanding of marketing funnels and proven ability to identify growth opportunities at the various stages of the funnel
     

  • Project management, excellent communication skills, attention to detail and ability to prioritize
     

  • Demonstrate great commercial & industry acumen   
     

  • Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources   
     

  • Strong communication skills: written & oral and ability to quickly build strong relationships
       

  • Self-starter mentality and enjoys working in a fast-paced environment

Added Bonus

 

  • Experience working in the tech space or SaaS product

  • Experience in creating campaigns for Mobile Apps

  • Experience in developing and executing comprehensive Affiliate Marketing programs

  • Experience working in USA

How to apply
 

Email us the following information at info@3dfits.com

First and Last Name

Phone Number

Email

Attach your updated resume